Every January, teachers, trainers, instructors all talk about the surge. You know those people who make New Year’ resolutions and show up to class en masse for a few weeks.
Some teachers thrive with the crowds. The more the merrier. Others are caught off guard with a room full of people who don’t know thew cues or understand the language.
Regular students are greatly impacted too. During the first week of January, I had a regular student declare the he “hates those resolution people”. Hmm.
The New Year is a dynamic time in the club or studio. There a a lot opportunities to get it right and to get it wrong. Here are a few things to consider during the influx of new students.
1. Humility. Keep your ego in check. The larger class size is not about you. People go for what time, place and price are most convenient.
2. Clarity. Regulars know your tone and cues, sometimes even your sequence. Be as clear and direct as possible as if you have a room full of strangers…because you may! Feeling confused or lost can drive people away.
3. Empathy. New students can get guidance and empathy from regulars who are welcoming. Offer up a story about your own first class or first breakthrough to help remind regulars that everyone has a first time some time.
4. Loyalty. Not every one will stick around. Schedules change or some other class is preferred. But to keep class retention high, offer solutions, not just resolutions, to new students showing up in January.
Check out this interesting article from INC magazine about customer loyalty done right.